You can only sustainably strong as a company if you are sustainably robust in handling the three elements - your impact on the planet in which we live, the impact on the people with whom we work and the impact on the profits we are supposed to generate," Duarte told delegates at the event.
While Duarte admitted there are sceptics to the relevance of sustainability here in the Middle East, he believes that the time has come to acknowledge it.
"I do believe that in the future it (sustainability) is going to be very relevant for every business regardless of where it is based," Duarte added.
Sergio Maccotta, managing director at SAP MENA revealed that the Middle East is growing much faster than other markets, with two companies joining the SAP ecosystem every single week over the last nine months.SAP Forum 2009 is themed under the title - See Your Way Clear: Strategies for Success in the New Reality - and focuses on how SAP can bring transparency to business operations. 1,700 delegates are said to have registered for the two-day event which kicked off today.
"The markets here are growing much faster than the rest of the world, and SAP here is growing even faster - in the last nine months, we grew five times faster than what the analysts were predicting," Maccotta stated in his keynote address.
The company now has more than 700 customers in the Middle East alone, with small to medium-sized organisations representing 40% of that figure.